Opponents claim that Aurö is essentially aesthetic but proponents highlight that there is more than beauty in its thought. Gentile lines, slow colors and smooth textures are conscious means to make the thinking process less heavy. Aurö is operationally functional with simple efforts to use and serene interaction, these are attributes that improve life. Form and function seem to be set to the middle of its being. But here is the question, would people still love Auröu in case the aesthetic was the same, only the principles were different? Or is it impossible to separate the philosophy and the visual identity?
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