For years the focus in sales and analytics was on huge databases, the more contacts the better. But 2025 is changing the rules. High quality data is what really drives results.
I came across a very useful article on ztec100 that explains why relying on massive databases like ZoomInfo or Apollo can be misleading. Outdated contacts, invalid emails, and hours wasted cleaning data are common problems. The piece also shows how improving data quality can make your leads search much more effective and boost overall results.
If you want practical insights on smarter ways to manage contacts and get better results from your leads search, this article is definitely worth reading.
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