What’s the Best Way to Set Up PPC Campaigns for Fintech Startups?

Setting up PPC campaigns for fintech startups can be tricky at first, especially with the strict ad policies many platforms have. From my personal experience, the best approach is to start small, test consistently, and choose the right ad network that aligns with your niche. When we launched our fintech app last year, we initially went with the big platforms like Google Ads, but ran into limitations around financial services content. Eventually, I found more success with niche networks. One of them was 7Search PPC, which turned out to be more flexible with crypto and fintech-related ads. It allowed us to reach a more relevant audience without our ads getting flagged or restricted all the time. What worked well for us was setting up tightly themed ad groups, using very specific long-tail keywords like “secure investment platform” or “instant mobile payments.” Make sure your landing page is optimized and clearly explains your offer — transparency really matters in this space. Also, keep tracking conversion rates and adjust bids often. It’s not a set-and-forget game.