Can Geo-Targeting Improve Results in PPC for Insurance?

Absolutely, geo-targeting can significantly improve PPC results in the insurance industry — I’ve seen this firsthand. A few months ago, I started running PPC campaigns for a local insurance agent who wanted to focus only on high-intent leads in specific zip codes. Initially, we ran broad campaigns without any location targeting, and while we got clicks, the quality of leads was poor — lots of irrelevant inquiries from outside our service area. Once we shifted to geo-targeting — specifically narrowing down by city and even certain postal codes — the results improved dramatically. Click-through rates went up, and more importantly, conversions increased because we were reaching people actually looking for insurance in that region. I also used 7Search PPC to test a few geo-targeted campaigns. What I liked is that it allowed granular targeting without blowing through the budget. We could set specific locations and bid competitively in those areas, which helped control costs while improving relevance. If you're in the insurance space, I highly recommend experimenting with geo-targeting. It ensures your ads are shown to people who are not just interested but also located where your services are available — and that can make all the difference in PPC performance.