The ideal funnel for a PPC-based Forex campaign includes these key stages:
Targeted Ad Click – Attract users with high-intent keywords (e.g., "best Forex trading platform").
Landing Page – Send clicks to a focused page highlighting benefits, trust signals, and a clear CTA (e.g., "Start Trading Now").
Lead Capture – Use forms or signup incentives like free demos or eBooks to collect user info.
Email Nurturing – Follow up with educational content, trading tips, and platform features.
Conversion – Drive users to make their first deposit or start trading.
Retargeting – Re-engage non-converters with ads based on their funnel behavior.
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