What Is OTT Advertising?

OTT advertising refers to the delivery of ads over streaming services and digital platforms that bypass traditional cable and satellite television. This method allows advertisers to place their messages within content consumed on platforms like Netflix, Hulu, Amazon Prime Video, and many others. As viewers shift away from traditional TV to digital streaming, OTT advertising offers a more precise and measurable way to reach them.

Key Characteristics of OTT Advertising:

• Targeted Reach: With advanced data analytics, OTT platforms enable advertisers to target audiences based on demographics, interests, and viewing behavior.
• Engaging Content: Ads can be integrated seamlessly into video content, making them less intrusive and more engaging.
• Measurable Impact: Advertisers can track metrics such as viewability, completion rates, and audience engagement, providing a clear picture of campaign performance.
• Flexible Formats: OTT ads can include pre-rolls, mid-rolls, interactive overlays, and even personalized ad experiences.